2010 February | Iphone India

It’s Official: Twitter To Make Money Online via Ads

Posted by admin On February - 26 - 2010 ADD COMMENTS

Head of product management and monetization at Twitter, Anamitra Banerji told MediaPost that Twitter will have ads in the near future as they are working on an ad platform which only in the test phase. In the next few months Twitter will start rolling out it’s ad platform in phases that is one region at a time. Though this may be a good news for all investors of Twitter but this ad platform may annoy users as these ads would appear as tweets in the user’s timeline and also as banners all over twitter. A few days back we had told you about plans of Twitter To Launch Paid Accounts.

To this Mitra responded that Twitter loves its users a lot and would take all necessary steps to make sure the ads do not come in the way of spoiling user’s experience on Twitter. It will make it “explicitly clear that a sponsor paid for the ad”, and make it “relevant and useful”. These ads will appear as Twitter messages with hashtag in update as a temporary “workaround” and Twitter says its engineering team is still working on better idea. Although there are various other third-party services that follow the same advertising model of ads via tweets, but the one from Twitter will have more controlled ad listings and gaps between ad tweets.

Original Image Via VentureBeat

IPL Teams Look Up To The Web As Second Life!

Posted by admin On February - 26 - 2010 ADD COMMENTS

The Indian Premier League (IPL) has already won many hearts and made a huge fan following among all cricket lovers. This is not all. It has also given a platform for budding cricketers to showcase their skills and thanks to IPL some players have left their country to play full-time in the IPL. And as far as cricket in India goes, IPL is the only major tournament that is using the power of web (although not to the fullest) for publicity and as a way to reach out to more fans. According to a brand strategy specialist Fans can look at match replays as well as build something like a second life where websites create a social platform for fans to interact with the teams or even with their friends.

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So let us find out how well is the web being used by IPL honchos and teams and whosoever that is associated with the IPL. IPL commissioner Lalit Modi himself tweets not only to give updates, but also to comment on controversies. Kings XI Punjab owner Priety Zinta also uses twitter to tweet about her team updates. We recently told you about Shah Rukh Khan using the web to promote his film My Name is Khan, the same kind of publicity is also expected from him for his team – The Kolkata Knight Riders.

Teams like Chennai Superkings, Kolkata Knight Riders (KKR) and Mumbai Indians are even redoing their official websites in order to make cricket more fun for the fans with the launch of several “cricketainment”. Microsoft has signed a Deal Mumbai Indians team to redo their website and implement social features. Chennai Superkings has also tied up with Yahoo! to redo its website to make it more interactive.

Although IPL teams have their own online monetization strategies, and now with online streaming rights and the Google, Youtube deal in the bag, industry estimates peg revenues for IPL III to touch Rs 700 crore — a 50 per cent jump in revenues this year from season two held in South Africa last year. Mumbai Indians has tied up with bookmyshow.com for online booking of tickets. Cricket fans get to choose their favourite view seats at the time of booking (gosh, even at a cricket stadium!). All this did not eBay back too, eBay also launched it’s IPL merchandise section on their online portal.

Indyarocks Opens Advertising Revenues To Users: Social Money, Honey!

Posted by admin On February - 26 - 2010 ADD COMMENTS

India’s leading entertainment based social network Indyarocks.com has made a very customer friendly announcement according to which all of the advertising revenue of Indyarocks.com will now be shared by it’s evergrowing user-base. From now on, contextual ads via Google AdSense will be shown on all the content pages (including User profiles, Photos, Videos, Blogs and Classifieds) uploaded by Users on Indyarocks. 100% of the revenue generated through Google AdSense around User content will now be shared with the member who has posted the content. The entire process is automated and users will get payment from Google directly.

According to Dr. Vishnu – COO of Indyarocks.com – “Google AdSense is the standard for monetization of long tail content on the web across the world. We are confident that our users will benefit from this program immensely. We are sure this will propel a revolution in the Indian social networking market”. Again, all this is just another face of social media. The content that is uploaded on the web sphere is mostly used by users as mere information, but such a revenue model integrated into a social network will not only help it’s growth but will attract people very often to their social web – world!

iVdopia Brings Video Ads To Android

Posted by admin On February - 26 - 2010 ADD COMMENTS

After the launch of it’s successful talk2me interactive ad platform for iphone apps, iVdopia now plans to add social features, sponsorship and “instant-play” video to Android mobile ads. Sounds impressive, doesn’t it? iVdopia announced the release of its Android SDK that will enable Google’s Android platform developers to include comprehensive video advertising formats within their Android applications. Currently, iVdopia is leading the way in creating new and innovative ad formats for smart mobile devices, whether through Pre-App or In-App video advertising. You can see a preview of iVdopia ads on Android at: http://www.ivdopia.com/?page=productgalleryandroid.

According to the Chief Operating Officer of iVdopia, Chhavi Upadhyay, the launch of this new ad platform for Android will only help iVdopia to build on its reputation for responsiveness and innovation by providing the most engaging and effective means of reaching customers on even more mobile devices. And if stats are to be trusted, iVdopia has witnessed over 500 percent year-on-year growth in revenue and Pre-App video ads for iPhone generated as much as 300 percent higher click-through rates (CTR) than the average CTR for online video.

MustSeeIndia – A Travel Portal That Focusses Only On Rural Tourist Attractions

Posted by admin On February - 26 - 2010 ADD COMMENTS

Travel Portals are doing really great online. There are various online portals in India already that focus on travels and customer experience. Not very long ago, we did a recap of the travel portals in India in the year 2009. We also told you 61% Of Travellers Look For Best travel Deals Online according to an iXigo survey. Now it seems that, providers are exploring various other avenues in which travel portals could be of more use to customers. MustSeeIndia.com is one such portal that provides one stop solution for all travel related information in the rural part of India. The portal has also has partnered with Rural Tourism Network Enterprise (RTNE) for hotel bookings in some of the most rural areas of the country.

According to one Mr. Saurabh Jha of RTNE shared the users of MustSeeIndia.com have a wide variety of hotel options to choose from – rooms are available starting at as low as Rs 300. MustSeeIndia.com has recorded really impressive growth since it’s inception in 2007. The portal has been virtually doubling it’s user base every 4 months and over half a million users use the site every month to plan and book their holidays.

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Archive for February, 2010

It’s Official: Twitter To Make Money Online via Ads

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IPL Teams Look Up To The Web As Second Life!

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Indyarocks Opens Advertising Revenues To Users: Social Money, Honey!

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iVdopia Brings Video Ads To Android

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MustSeeIndia – A Travel Portal That Focusses Only On Rural Tourist Attractions

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