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It comes as a pleasant surprise for all us Indians to witness a revolution in the Online Healthcare industry. A first of its kind in India , Internet Healthcare firm – pinkWhale offers not only valuable health related information like other online websites do, but provides a complete array of medical services just like a regular health clinic or a general hospital does.

Though pinkWhale has its presence online it boasts of bestowing patients with direct medical treatment by way of innovative services like ‘Call a Doc’. Apart from this, pinkWhale also allows web users (patients) to call for a second opinion as there exists a complete team of specialist doctors each expert in his/ her medical field. There are, however, other Healthcare services providing firms that exist online like www.free-medical-service.com and more popularly Web MD, with the latter being very similar to pinkWhale.

There have been many scenarios where, individuals hailing from an urban background find it a very time-consuming and energy grueling activity to first avail a doctor’s appointment and the to drive down to the hospital for even a medical necessity that is as small as a general medical check – up. Extending this point, the scale of time and energy that is wasted for other ailments that are a little more serious than general check – ups would be even higher. There also lives a certain set of people who are so busy in their daily work routine, that they can’t afford to take time off and visit doctors or hospitals located far from their homes or offices.

Those people who prefer convenience over wasting time and energy, fall part of pinkWhale’s target audience. pinkWhale caters to this particular TA who can avail solutions for minor medical queries over the internet in quick time and gain access to expert doctors. pinkWhale grants privacy for user-patients who do not seek to reveal their identity and has also tied up with third-party service provides who help pinkWhale in performing medical tasks such as collecting blood and urines samples for diagnostic tests from users’ homes. pinkWhale members can also create their own health records online and perform regular reviews whereby they can keep a track of their current and previous medical status.

Though pinkWhale seems to have it all in terms of the provision of healthcare solutions, there are still certain hassles that do exist. Patients in India can be resistant to changing the way medical treatment takes place (from conventional treatment to online healthcare service). pinkWhale’s TA though involves the urban population, the larger medical problem in India exists in the semi-urban and rural areas. Its service predominantly provides medical aids to minor health defects, however in cases that are a little more serious pinkWhale’s services may not be preferred. Understandably, pinkwhale’s expertise lies in offering solutions for minor medical glitches, but these are just some areas that pinkWhale can work on and excel in the Online Healthcare Services industry.

Do you think online healthcare services in India will be a success?

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